US Market Insights
How revenue-generating software founders structure US GTM before they execute.
Latest post
September 1, 2026
Why $10M agencies still run on fewer than 10 people
Pen Stanton (Studio Forecast) on leaving 16 years of consulting to build software: the multi-million dollar decisions agencies make on spreadsheets and gut, the most expensive scaling mistake she made (a mistimed hire), and what it costs to be a beginner in public.
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August 12, 2026
$7,000 for one demo. Or 80 podcasts.
Gal Ko (Podstar / Bold PMM) on borrowed trust: why he tells most founders not to start their own show, the 7,000 dollar demo versus 80 shows on the same budget, why 1,000 of the right listeners beat 100,000 of the wrong ones, and the STAGE framework for scoring a show before you say yes.
Read on SubstackAugust 5, 2026
AI is already recommending software to your buyers. Is yours in the answer?
Jason Yang (Egaki AI) on generative engine optimization: the quiet death of keyword SEO, why AI classifies generic content as slop, and how a competitor's comparison article can define your category if you don't.New episode every Wednesday — subscribe.
Read on SubstackAugust 3, 2026
The person who loves your health-tech demo isn't the person who signs the check
Why does a clinician loving your product have nothing to do with whether an institution buys it?In this episode of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Dr.
Read on SubstackJuly 21, 2026
The $200K deals big consulting won't touch.
In Episode 04 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Ilan Man, founder of Paradox Machines, explains why the biggest players in data and AI ignore an entire market — and how he's building a company on the deals they call "peanuts."The Decision Room is hosted by Gina Kim
Read on SubstackJuly 2, 2026
E3: He pivoted 22 times. Wrong wasn't an option.
He pivoted 22 times and built the AI that governments trust with their most critical decisions.
Read on SubstackMay 21, 2026
E2: Why high performers stay single
In Episode 02 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Sonny Uppal, founder of Laguna, sits with the contradiction at the centre of his own company.
Read on SubstackMay 20, 2026
E1: Why this founder won't let AI do the math (and what he built instead)
In Episode 01 of The Decision Room — the Utopia Club podcast for software founders scaling in the US — Hisham Juneidi, founder of @Quotix-ThePricingLayer , explains the architecture mistake almost every AI startup is making, and the system he built to fix it.The Decision Room is hosted by Gina Kimiza, founder of Utopia
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March 31, 2026
Why your B2B deal is stuck and how to fix it
Every enterprise founder thinks they have a pipeline problem. They don't. They have a trust problem — and cold outreach won't fix it.
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February 22, 2026
Your SaaS is priced. The question is who it selects.
Most founders treat pricing as a revenue decision. It's not. It's a filter — and what it lets through compounds.
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December 2, 2025
The 3-Step AI Growth Loop That Saves Founders 10–15 Hours a Week
A lean, AI-native system for predictable, compounding growth — without hiring a big team.
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August 3, 2025
AI Strategy: Your Leads Are Talking to ChatGPT, Not Google
If you're still relying solely on SEO and Google rankings to drive inbound leads, you're likely missing out on AI-generated leads.
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July 6, 2025
Use AI to Scale — Without Losing Your Voice
The fast lane to trust, visibility, and voice — no team required.
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