You're not supposed to make these decisions alone.
Most founders don't have the right context when it counts. That's the gap we built this for.
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Our members have built at
01 — How it all started
I've spent years in the room when the stakes are high.
I worked inside the marketing teams of scaling companies — sitting between Seed to Series A founders on the calls that decide whether a US market entry works or stalls. Pricing that shifts revenue. Positioning bets that compound for months. Different companies. Same pattern every time.
Before that I ran a personal training business. Most of my clients were founders and CEOs. Early mornings, between sets, they'd say the things they couldn't say anywhere else. A $200K hire they weren't sure about. A deal going sideways.
Two very different rooms. Same isolation.
Then I became the founder. Saturday night, staring at a pricing page.. should I drop from $500 to $299 to hit a $10K MRR target, or hold and risk missing payroll? I'd no one to call.
— Gina Kimiza, Founder of Utopia Club
You're expected to have the answers. Nobody tells you the isolation is optional.
02 — The gap
Think about where you sit as a founder.
Above you are investors and your board. They want you to win, but they are not in your seat. Below you is your team. You cannot show visible doubt. In the middle, there is nobody.
So you research. Ask advisors who give you one angle. Ask AI and get the same answer as every other founder. Go to events, surrounded by people, but when the decision lands at 11pm, you're still alone.
There's no shortage of founder networks, membership clubs, and peer groups. Most give you belonging, access, and the occasional warm intro. All valuable.
None of them tell you what a founder at your exact stage, with your exact model, in the US market did last quarter — and what happened.
Because nobody documented it. Every time that answer disappears, the next founder starts from scratch.
03 — The moment it clicked
One call. More clarity than weeks of research.
A founder I was working with was stuck on US pricing. Smart, good traction, had already looked at everything. Still couldn't decide. I put her on a call with two founders who'd made the same decision in the same market. By the end, she had more clarity than she'd had in weeks.
So I posted in a few founder WhatsApp groups: “I'm putting together a small group to discuss US market strategies. Whose in?”
No product. Just the idea.
When the pods started, people weren't just giving opinions. They were sharing what they'd done, what worked, what it cost them. Things you can't find on Google.
That became Utopia.
Founder WhatsApp Group
1,089 members
Our mission
To help software founders make high-stakes US market decisions faster — with peers who've already been there, and trust that turns into warm pipeline.
Our vision
Every founder has the room. When a high-stakes US market decision comes up, Utopia is the first place you go — working alongside the networks you're already in. Filling the gap they leave. Capturing what they can't.
Where we're based
Built for founders,
not cities.
No chapters. No geography constraints. Pods run remotely — pressure-test US market decisions with the right founders, wherever you are.
10
Cities worldwide
4
Continents
100%
Remote pods
0
Geography limits
The room you've been looking for
Stop guessing. Start deciding.
Vetted peers. Validated decisions. Warm pipeline. AI has the answers, but Utopia has the rest.
Application only · ~8% acceptance rate